Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your best business asset. There is a common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.
Questions often arise as to whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights unit the company trademark for the specific goods and services, both in the offline and online environments; affording the business the chance to stop others from using your brand and potentially damaging the reputation of enterprise enterprise.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that business produces is correctly classified into one of the 45 separate categories readily.
It is important to spotlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect organization and business conception nationwide too. Having rights to the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark objection reply filing online application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the associated with trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval to be the exclusive user belonging to the specified trademark for the plethora of goods and services went for under the application.